At a glance
The Senior Marketing Executive will be responsible for the conceptualisation, development, and execution of both strategic and tactical marketing initiatives. The incumbent will report directly to the Marketing Manager, and will work closely to develop creative campaign ideas and utilise a variety of digital channels to generate traffic, awareness, and reservations. They will be required to strengthen Chope’s brand identity, grow its network of consumer numbers on Chope.
The ideal candidate should have a natural inclination towards coming up with creative content ideas and mechanics, while possessing a strong data-driven results based approach.
About the role
- Involvement in conceptualisation and formulation of campaigns for Chope’s various advertising channels, both online and offline
- Conceptualise and create graphics and/or wireframes for digital assets, as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDMs)
- Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
- Initiate and track advertising campaigns, providing detailed reports and analysis after the conclusion of each campaign
- Assist in managing Chope’s various digital platforms, including the development of content and analysis of reach and conversion
Skills & experiences required
- 2 - 3 years of experience in running campaigns and digital marketing
- Experience with Google Analytics and/or similar data analysis programs
- Able to meet tight deadlines and produce creative work with quick turnaround
- Basic computer literacy in Microsoft Windows and Office suite of software
- Proficiency in Adobe Photoshop or a similar alternative design software
- Analytical, detail-oriented and conscientious, with a fiercely Independent and result-driven mindset
- Experience at startups servicing the F&B industry would be a plus
What you’ll get from Chope
- Meaningful work that allows you to fulfill your purpose by doing the biggest job you’ve ever done for a mission you believe in
- Competitive salary
- Flexible work arrangements that provide you the balance you deserve
- Staff perks
What is Chope?
The word “Chope” in Singapore means to reserve a seat in a fast food restaurant, sometimes by placing a packet of tissue paper on it. We provide software to restaurants to manage their businesses (https://www.chope.co/singapore-restaurants/join_us) , a reservations and food delivery platform (iOS and Android apps and web https://www.chope.co ) for consumers to book restaurants or order delivery that’s also integrated with restaurants and partners like Google and Tripadvisor and a deals platform for consumers to get discounts on their dining. Founded in Singapore in 2011, Chope has offices in 7 cities across Asia. Happy dining!
We regret to inform that only shortlisted candidates will be contacted.